Being familiar with web hosting providers, themes distributors and VPN services isn't enough to design and develop a successful website. Things like image editors, brand logo designers, stock photography collections, SEO tools and marketing software are all essential for building and improving your digital business. Here we've compiled a list of useful tools as well as great helpful resources for your every day life that will save you a lot of time and frustration. All companies listed below are the leaders of their respective industries and are highly reputable. Please read all the reviews and decide for yourself.
Constant Contact
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STARTING PRICE:

$20 / MO
VISIT CONSTANT CONTACT
Sending emails is a great way to reach your readers on a more personal level and build a community who becomes the first to hear about any news or promotions. With so many options of email autoresponders available today it can be hard to decide which particular service to use. Constant Contact is a big email system with over 650.000 customers from many different countries around the world. Their platform is primarily focused on getting and maintaining a connection with your customers and subscribers. Constant Contact also enables small business to automate and optimize keyword planning, bidding, and spending for Google search ads. Additional search capabilities like the SEO tool scan and analyze a user’s website, and provides them with recommendations dashboards. This includes tips on how to optimize pages, achieve higher search rankings, and generate more traffic. Beginners don’t want to have to create and code their own email templates in order to make something professional looking. They want it to be as simple as possible to use.
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Shutterstock
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STARTING PRICE:

$49 / MO
VISIT SHUTTERSTOCK
Shutterstock was founded in 2004 to give companies easy access to low-cost stock photography, music and video footage. Shutterstock is a good resource for high-resolution images, especially for large-format designs(billboards and other print media). They offer a variety of subscription plans to meet various user needs making its pricing model more flexible than some other high-res photo options. Shutterstock has reached one of the top positions in the marketplace by being innovative: they were the first to offer subscription microstock, first microstock agency to offer video footage and the first of the big microstock agencies to crowdsource editorial images. Shutterstock is definitely the leading Microstock agency in the world with a portfolio of over 100 million images (updated January 2017) and since 2009 also owner of the BigStockPhoto agency. You can browse millions of amazing stock photos and video clips.
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OptinMonster
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STARTING PRICE:

$9 / MO
VISIT OPTINMONSTER
Want to turn your site visitors into regular customers? We will tell you how email marketing works. As well as how not to spam and make offers only to those users who will be interested in them. OptinMonster is not just a tool for receiving email addresses. This is a complete full optimization program that helps you expand your list of e-mail addresses and grow sales. OptinMonster makes it easy to create a subscription form that will work not just be present on your site. Thanks to user behavior detection you can show the chosen campaigns at the chosen time to the right visitors. OptinMonster will help you increase page views. So based on user responses and their general behavior on the site OptinMonster will redirect site visitors to the most popular pages. OptinMonster lets you to use retargeting when your users are still on your website. When they are about to leave a pop-up window will appear on the screen. With OptinMonster you will be able to create precisely targeted campaigns and thereby convert your subscribers to customers.
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HubSpot
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STARTING PRICE:

$40 / MO
VISIT HUBSPOT
With the help of HubSpot, you can do email newsletters, segment the database, design forms, create landings, maintain social networks, engage in SEO promotion and much more. Now they even have their own CRM (free, by the way)! HubSpot offers three products: CRM, Marketing Hub, and Sales Hub. Because HubSpot specializes in inbound marketing tools, their CRM includes both basic CRM features as well as other useful marketing and sales features. HubSpot is notable for its broad feature set. It consists of several different products, such as the HubSpot Marketing Hub, that are built on top of a core CRM toolkit. HubSpot’s social publishing tool manages the uploading and scheduling of social media posts. It’s mostly intuitive, so you’ll learn the ropes within a few minutes of playing around. Most small businesses will benefit most by the basic free CRM, plus either the marketing or sales plan depending on your specific business strategy. It also allows you to set up sales funnels and move your lead profiles through each step to keep track of where they are in the process.
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LastPass
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STARTING PRICE:

$3 / MO
VISIT LASTPASS
LastPass is a secure browser-based password manager that supports Firefox, Internet Explorer, Chrome and Safari. Sync your passwords between multiple browsers and devices. With LastPass you can do the following. Create strong passwords, knowing that you only need to remember one. Enter your favorite sites with one click. Fill out the forms in a second. Safely share usernames and notes with friends and let others share with you. All data is encrypted before being stored on the server. The professional version of Lastpass offers access to Lastpass mobile apps. The standalone version called LastPass Pocket is available for Windows, Mac OS X and Linux. It can be installed on a USB storage device allowing you to carry LastPass data with you. Pocket essentially provides backup and offline access to your storage. LastPass is one of the best password managers you can choose - it’s easy to set up, secure, and flexible. This popular password manager can create passwords for you and store them securely, autofilling them when needed. Lastpass can take the hassle out of remembering multiple online passwords.
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Beaver Builder
Beaver Builder is a WordPress plugin for developers, designers and do it yourselfers to craft and design their WordPress sites using this drag and drop plugin. There are many premium and free page builder plugins available in the WordPress market, but beaver builder is considered as a leader among many top developers. Even though Beaver Builder is responsible for a large part of how your website will look, it is a WordPress plugin. And as such, you also need a theme, as the foundation of your website design and page building. Beaver Builder is one of the most popular page builder plugins out there, and for good reason. It’s simple for beginners to pick up, yet comes with a wide range of options to play with.
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STARTING PRICE:

$99
VISIT BEAVER BUILDER
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WP Rocket
WP Rocket is the brainchild of Jonathan Buttigieg and Jean-Baptiste Marchand-Arvier. There were only a small handful of caching solutions available for WordPress when they developed their product in 2013. A Caching plugin is almost certain to be among the first set of plugins installed by a WordPress site admin. WP Rocket, one of the most popular premium caching solutions available for WordPress. WP Rocket is an excellent, easy to configure WordPress caching plugin. It simply works, no time consuming setup process, no blank pages or database errors. Once you install and activate WP Rocket, you’ll be greeted by the Dashboard. This is where you can see your basic account info, like what license you purchased and when it expires.
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STARTING PRICE:

$49 / YEAR
VISIT WP ROCKET
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Ithemes
One of the biggest names in the WordPress themes space over the years has undoubtedly been iThemes. In fact, when they launched back in 2008, they were one of the first premium theme companies to emerge. Since then, iThemes have changed their focus from themes to WordPress plugins, and, as a result, they now boast some of the leading WordPress security, backup, and maintenance plugins available. iThemes works primarily with WordPress technology in its WP themes’ core. On the backend, they have the most functional web codes in Cascading Style Sheets, with great XHTML and WordPress options. While other WP developers are more focused on their themes’ look and graphics like in the case of Alohathemes, iThemes is more focused on their WP themes’ functions.
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STARTING PRICE:

$80 / YEAR
VISIT ITHEMES
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SEMrush
From SEO to social media management, SEMrush is able to serve and satisfy about 5 million users in 2020. SEMrush is a SaaS company that provides a wide collection of services for digital marketers. By 2018, they had 2 million active users from more than 100 countries. Did you know that SEMRush also features a Social Media Tracker to help you automatically find others' content to share, see what kind of content is working for others in your genre and to add it to your Social Media Schedule? It also helps you learn about what is working on a platform that you are not great at. See what is working for others to learn the platform faster. I could see this as an awesome tool for a tribe or mastermind. The way SEMrush works is that it identifies various types of trends within the niche of your website and helps you identify varied types of related keywords. Check your rankings as well as audit your on-page SEO.
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STARTING PRICE:

$99 / YEAR
VISIT SEMRUSH
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Canva
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STARTING PRICE:

$12.99 / MO
VISIT CANVA
Canva is a platform for creating graphic projects of any complexity in a few minutes. You don't have to be design-savvy or experienced, thanks to Canva, you can design quality graphics in any format - from social media posts, banners, flyers and posters to resumes, invitations, covers and newsletters. The online service is popular with small businesses, large organizations, individual professionals and freelancers from all over the world. A simple dashboard that's easy to navigate makes Canva a very user-friendly tool for beginners. Canva offers an option to create a team, within which users will share a library of materials. Templates, documents, and designs are customizable so that others can edit, make changes, and comment on their work, which improves collaboration and communication.
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Grammarly
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STARTING PRICE:

$11.66 / MO
VISIT GRAMMARLY
A competent and clear presentation of one’s thoughts is today a skill necessary for everyone without exception. Most of us worry about the impression they make on others.  In virtual communication it is quite difficult to make a good impression on the potential employer or client. In the absence of the opportunity to show charisma, well-written resumes, a letter, a blog post or a note on a site will play a huge role. If you are tired of constantly checking the spelling of words in a separate Google window and the Microsoft Word verification feature has exhausted all your nerves go to Grammarly website and create your account. Having registered an account you can download a special extension for the browser or use the online version of the editor. The interface of the latter is as simple as possible. If you need to check an article, essay, scientific paper or any other printed text - go to your account, upload the text to the editor and get ready for a detailed report of the mistakes made. Grammarly not only indicates errors but also explains the reason why one or another spelling is incorrect and also offers alternative replacement options.
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Squarespace
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STARTING PRICE:

$12 / MO
VISIT SQUARESPACE
Squarespace offers dozens of thematic website templates with SEO optimization, analytics, mobile application and individual design. By purchasing a site based on "Squarespace", users get a high-quality product and eliminate the need for updates and plugins forever. Squarespace  was launched in 2004 and in 10 years has earned a reputation as one of the best website building services out there. Today, Squarespace employs more than 300 professionals. Thanks to their efforts, the number of sites powered by Squarespace has surpassed the millionth threshold. Squarespace's formula for success is easily explained by its variables, or rather, constants - maximum ease of use and quality results. Building a website with Squarespace is a simple, intuitive process. Using only one mouse, you can create the structure of your future site by selecting interface elements and indicating the place of publication of your materials. The main trump card of Squarespace is design. Dozens of professionals are working to create themed templates for blogs, online stores, companies and personal portfolios.
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Fiverr
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STARTING PRICE:

$5 / PROJECT
VISIT FIVERR
By using Fiverr you can outsource (which means pay for someone else to do it for you)  almost everything for your online business. Fiverr can build you a website, create a logo, do the graphic design or even translate a text for you. Fiverr set out to prove you can get quality work at a low price. One of the biggest benefits of hiring on Fiverr is how fast you can hire someone to work at a reasonable price. Especially for a pre-defined project. Fiverr is an online platform that connects buyers of digital services, with people willing to do them. Services used to all cost $5 (hence the name) but that’s now been changed to include higher priced services. It’s quick and easy to get started. The great thing with this platform its transparency. Clients can easily access freelancer profiles and feedback, leaving them to decide as to whether they’re worth hiring or not. Fiverr is one of the most interesting freelancing websites and is the leader of its niche.  Fiverr offers extensive search capabilities for buyers, and tons of categories to narrow down exactly what a seller is offering for sale.
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Adobe
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STARTING PRICE:

$13.14 / MO
VISIT ADOBE
Adobe is one of the most famous software companies in the world. It has gigantic variety of products for web and graphic designers, illustrators, marketing specialists and video editors. From world renown Photoshop(image editing), Illustrator(vector graphics), Dreamweaver(creating websites), After Effects(VFX and motion graphics) and Acrobat Reader(PDF document management solution) to lesser but still industry standard Premiere Pro(video editing), Fresco(digital art), Spark(creating graphics, web pages and short videos), Lightroom(image organization and editing), InDesign(Desktop publishing ), Rush(video editing), Dimension(rendering photorealistic 3D images) and XD(web and app prototyping). We tried to cover as much of them as possible on our comprehensive review but feel free to explore their website and find resources you find useful for your projects. Or you can purchase Creative Cloud package with all their products at once.
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